01
A Strong Root Identity
The name "Nedara" phonetically draws fragments from the words "Nusantara" and "Negara" (nation), giving a deep sense of local pride without feeling stiff.
In-House Brand: Nedara
Nusantara Flavor Modern Presentation
Introducing an exclusive product line from Foodstocks. Nedara brings the pride of authentic homestyle flavor, packaged in a modern, elegant, and down-to-earth way. A flavor innovation created to reach every Indonesian culinary lover, from local kitchens to the global market.
Philosophy & Brand Values
More Than Just a Name, This Is an Identity
Every element of the Nedara brand is designed to give Indonesian consumers comfort and pride.
02
Warm & Down-to-Earth Character
Made up of three syllables with open vowel sounds (e-a-a) that create a soft rhythm, easy to remember, and natural on the tongue for both domestic and international consumers.
03
Premium-Local Positioning
Nedara is not just an ordinary instant food. We position Nedara as a high-quality product that stays close to consumers' daily lives, reflected in its elegant maroon/burgundy packaging design.
The Nedara Lineup
Flavor Variants That Bring Us Closer
Baso Urat - Sambal Goang
A blend of chewy baso urat texture with the fresh spicy sensation of authentic Sambal Goang. Modern pouch packaging keeps ingredient quality at its best, complete with practical cooking instructions via QR code scan.
Baso Geprek - Tulang Rangu
The crunchy sensation of tulang rangu (crispy cartilage) combined with bold geprek seasoning. Specially formulated for fans of textured spicy food, delivering a satisfying and addictive eating experience.
Baso Aci - Geprek
A chewy baso aci dish with a savory spicy geprek broth. Made with select ingredients to ensure an authentic taste that suits every generation's palate. Nedara's flexible name lets us keep innovating on product lines like this Baso Aci Geprek and other variants in the future.
Business Opportunity
Why Your Store Needs to Stock Nedara
As Foodstocks' official in-house brand, we guarantee stable stock availability and a pricing scheme designed to accelerate your business capital turnover.
01
A Wide Market
The brand's gender- and age-neutral character ensures this product isn't exclusive to a specific segment, making it easy for everyone to embrace.
02
Maximum Profit Margin
Because it's produced and distributed directly through our internal supply chain, agents and resellers get the best base price with no middlemen.
03
Export-Ready
With no negative connotations in Indonesian, English, or regional languages, plus secure trademark registration support, Nedara is fully ready to expand into international markets.
Bring Nedara to Your City
Nedara offers authentic Indonesian food, packaged in a modern, elegant, and simple way. Nedara is Foodstocks' in-house brand, produced and distributed directly by our in-house supply chain, allowing retailers to get the best base price without the middleman. Bring this authentic delicacy to your store shelves today.